Market Opportunity
“What valuable company is nobody else building?”
→ 아무도 해결하려 하지 않던 문제에서 시작해야. 금기가 무엇이었는지, 비밀로 감추던 것이 무엇이었는지부터 시작해야 한다. 피터 틸이 말하는 이 기회에 가장 잘 들어맞는 기회는 지금 바로 sextech 시장.
People at a successful startup are fanatically right about something those outside it have missed…The best projects are likely to be overlooked, not trumpeted by a crowd;
the best problems to work on are often the ones nobody else even tries to solve.” If you think about it, sextech fits here like no other industry.
Sextech industry is currently estimated at $30 billion and is forecasted to become one of the fastest-growing industries in the next few years, hitting $122.6 billion by 2026.
TOP SEXTECH COMPANIES MAKING A BREAKTHROUGH IN 2022
SexTech Startups
Dame
Dame products have always made it a point to come up with innovative products. A point to note here is that these products have developed a cult following for solving problems – problems that many consumers may not have realized they had in the first place.
비슷한거
Raspberry Dream Land
Raspberry Dream Land is a social WebXR event platform that brings along progressive, uncensored arts and entertainment to one space. This is an excellent platform for those whose passions lie in intimacy, human behavior, and modern art.
MakeLoveNotPorn
큐레이션 해서 본인들 섹스영상 올리는 곳 ;
In 2009 Cindy Gallop spoke at TED about her direct personal experience of technology’s impact on our sex lives and launched makelovenotporn.com
I like to say that MakeLoveNotPorn operates in the biggest market of them all. Not porn. Not sex. The market of human happiness.
That, at its heart, is what makes sextech so crucial as an area where technology can have the most fundamental human impact.
Wouldn’t we all like to see world peace? Well, when we’re all comfortable in our sexuality, able to express it healthily and appropriately, have more open conversations about sex, more sex and more better, happier sex – the world will be a happier place, and we’ll be one step closer to world peace.
SkiiMoo Tech
Out of the many SexTech companies, SkiiMoo Tech has grabbed eyeballs for the sole reason that it was created with the LGBTQ+ community in mind. This company has come up with a patent-pending app-connected wearable device that has an aim to meet – catering to individuals with certain physical disabilities and individuals who suffer from erectile dysfunction.
Coral
Coral application is one of the most talked-about SexTech companies that lay focus on sexual wellness. Here, the content is comprehensive and the application is absolutely easy to use.
Objective: 보다 관계에 집중한 디지털 가이드 앱
10만 다운로드 안드로이드
annual subscription at $59.99/year
권태기나 롱디커플들을 타겟.
66% 이상의 커플들이 2주만에 나은 성생활을 즐길 수 있게 되었다고 레포팅
Real couples need help sustaining real intimacy. Join the hundreds of thousands of people using Coral to maintain fun, healthy and deeply connected relationships.
“My wife and I have really learned and grown… {we’re) understanding each other’s needs better, as well as better communicating our needs and desires for each other. – James, 38
Real couples need help sustaining real intimacy. That’s why Coral created an easy-to-use, science-based app to help people feel closer and communicate more effectively.
When you join Coral, your partner joins FREE
비슷한거
Femira
Femira is the one SexTech company that aims to bridge the gap between health care therapies & intimacy. The company achieves this with its “products and resources to support sexual wellness & communication”.
Giddy
For men who suffer from erectile dysfunction, there cannot be a better SexTech company to rely on than Giddy. Giddy has come up with Eddie Ring that boasts of a unique, patented design that is no less than a savior for men with erectile dysfunction.
$99 for Giddy, you also get access to a 30-day training program
"An erection results when blood enters the penis and is prohibited from leaving. Giddy aids in this process by trapping the blood in the penis using constriction at the base of the penis, applying pressure only where blood leaves the penis rather than the entire penis, like conventional constriction devices.”
Erika’s Confession app
Erika is yet another SexTech company that has paved the way for more positive curated content online. This application showcases erotic film style with technology to provide a fun game for couples.
섹스 판타지를 위한 틴더 : Explore, Match, Dare!
커플이나 혼자여도 본인의 섹스 판타지나 성향에 대해서 익명으로 스와이프하고 이야기할 수 있는 앱,
틴더 프로필에다가 초대코드를 집어넣고 그걸 보고 드어온 틴더 유저가 본인의 친구가 됨. 그렇게 매칭되는 사람들이 본인의 성향에 맞는지 맞춰볼 수 있는 앱
When your partner swipes right to the same fantasy as you, you’ve got yourself a match!
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All of your matches go into your couple’s bank of fantasies that you both want to try.
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Chat, schedule to meet and have a date IRL to go through your fantasies and have some fun
→ 커플 섹스 게임같은 앱들 기본 500만회 이상 다운로드
Awkward Essentials
helping women clean up after sex
single-use product called the “dripstick”, which is essentially like a tampon (made from a medical-grade sponge) that helps you clean up excess semen in the vaginal canal.
The product is available in a multipack set and ranges from US$5-US$69.
Yet, one has to use it carefully and gently because improper use can lead to micro-abrasions of the vaginal canal, which might increase the chance of contracting sexually transmitted diseases when having unprotected sex.
Lioness
→ 스마트 바이브레이터.
Lioness is the world’s first biofeedback vibrator that collects arousal and orgasm data. Users can study the data collected by Lioness on their involuntary pelvic floor movements to understand how various factors, like mood, diet, sleep and medications, impact their sexuality.
Bump’n
making masturbation accessible
product that is a combination of a body pillow, a vibrator and foam roller. Users can hug the product and maneuver the sex toy onto their body in a way that feels good to them. The product is expected to hit the market by the middle of this year.
Unbound Box
여성 구독자에게 섹스 토이와 BDSM 제품을 담은 상자를 배달한다. 화장품 샘플을 담아 정기적으로 보내주는 버치 박스의 성인용품 버전.
$65.00
OMGYes
여성을 위한 킨제이 보고서를 제공하는 섹슈얼 테크닉 사이트. 엠마 왓슨이 가입했다고 해서 화제.
Market Barrior
THE INDUSTRY IS NOT TAKEN SERIOUSLY
There’s still a massive corporate block regarding sextech; many people think of porn, robots, VR, and AR experiences. That’s not entirely true. Sextech encompasses any technology designed to enhance sexuality. This can be anything from Bluetooth-enabled vibrators and apps for addressing sexual and health concerns. But the industry continues to be ignored and perceived as taboo.
ADVERTISING BANS
If you talk to a sextech expert or an entrepreneur, one of the main concerns they will name is the inability to advertise their products on social media.
Unbound CEO Polly Rodriguez told TechCrunch that sextech products had been silenced by Facebook, Instagram, and Pinterest.
“Not being able to advertise on them is a big deal because, in addition to the policies being biased and gendered, it prevents those founders from being able to reach potential customers.”
Indeed, a phallic cactus advertising an erectile dysfunction medication – approved—a hand holding a vibrator – not approved. Sextech startups Dame Products and Unbound have launched a website, “Approved/Not Approved,” where you can also play a guessing game of sexual wellness products.
PAYMENTS PROCESSING
Finding a reliable payments provider is a vital initial step for any startup. But if your product is considered controversial to someone, things can get tricky. Our team has faced such an obstacle when developing a dating platform for our client. They’ve had to battle to integrate payment gateways into their website. It turns out, creating a software architecture was relatively uncomplicated while integrating a payment provider into a dating platform wasn’t.
HR PROCESS
When we talked with Ola Miedzynska, CEO & CO-Founder of S x Tech. She also named an HR process among all the mentioned obstacles for sextech startups. If you’re in the sextech business, recruiting a valuable content creator or an experienced salesperson can be a tough nut to crack. As it turned out, a lot of specialists don’t want to be associated with the industry. So, Ola’s advice is to be open to remote solutions, think global, and hire international professionals.
FINANCIAL CONSTRAINTS
Every new business idea requires one vital thing: money. For young businesses to raise money – they have to be more reactive in what they do and how they do it. But we’re in sextech, and things are not typical here. Even when the idea is exceptional, many companies in sextech don’t receive investments because of the reputational risks. Fortunately, things start to change. There are a few crowdfunding platforms that already take sextech products: Crowdcube, Republic, Indiegogo.
For instance, in 2020, a $25 million Vice Ventures Fund was launched with a mission to “conquer stigmas and strive towards superior returns by investing in good companies operating in “bad” industries.” An Israel fund Intimate Capital plans to raise $20 million and invest in developing sextech solutions.
SEXTECH FUND
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Amboy Street Ventures invests in startups that are creating the vital technology that meets the sexual health and women’s health needs of our progressive society.
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Vice Ventures is an early-stage venture capital fund conquering stigmas and striving towards superior returns by investing in good companies operating in superficially “bad” industries.
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Sextech School is an industry program that accelerates your knowledge and network in the sextech industry.
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Women of SexTech is currently available to women and femme-identifying individuals who are interested in learning or collaborating at the cross section of sex and technology.
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IFundWomen is the go-to funding marketplace for women-owned businesses and the people who want to support them with access to capital, coaching, and connections.
