SexTech Research

Market Opportunity

โ€œWhat valuable company is nobody else building?โ€
โ†’ ์•„๋ฌด๋„ ํ•ด๊ฒฐํ•˜๋ ค ํ•˜์ง€ ์•Š๋˜ ๋ฌธ์ œ์—์„œ ์‹œ์ž‘ํ•ด์•ผ. ๊ธˆ๊ธฐ๊ฐ€ ๋ฌด์—‡์ด์—ˆ๋Š”์ง€, ๋น„๋ฐ€๋กœ ๊ฐ์ถ”๋˜ ๊ฒƒ์ด ๋ฌด์—‡์ด์—ˆ๋Š”์ง€๋ถ€ํ„ฐ ์‹œ์ž‘ํ•ด์•ผ ํ•œ๋‹ค. ํ”ผํ„ฐ ํ‹ธ์ด ๋งํ•˜๋Š” ์ด ๊ธฐํšŒ์— ๊ฐ€์žฅ ์ž˜ ๋“ค์–ด๋งž๋Š” ๊ธฐํšŒ๋Š” ์ง€๊ธˆ ๋ฐ”๋กœ sextech ์‹œ์žฅ.
People at a successful startup are fanatically right about something those outside it have missedโ€ฆThe best projects are likely to be overlooked, not trumpeted by a crowd;
the best problems to work on are often the ones nobody else even tries to solve.โ€ If you think about it, sextech fits here like no other industry.
Sextech industry is currently estimated at $30 billion and is forecasted to become one of the fastest-growing industries in the next few years, hitting $122.6 billion by 2026.
TOP SEXTECH COMPANIES MAKING A BREAKTHROUGH IN 2022

SexTech Startups

Dame

Dame products have always made it a point to come up with innovative products. A point to note here is that these products have developed a cult following for solving problems โ€“ problems that many consumers may not have realized they had in the first place.
๋น„์Šทํ•œ๊ฑฐ

Raspberry Dream Land

Raspberry Dream Land is a social WebXR event platform that brings along progressive, uncensored arts and entertainment to one space. This is an excellent platform for those whose passions lie in intimacy, human behavior, and modern art.

MakeLoveNotPorn

ํ๋ ˆ์ด์…˜ ํ•ด์„œ ๋ณธ์ธ๋“ค ์„น์Šค์˜์ƒ ์˜ฌ๋ฆฌ๋Š” ๊ณณ ;
In 2009 Cindy Gallop spoke at TED about her direct personal experience of technologyโ€™s impact on our sex lives and launched makelovenotporn.com
I like to say that MakeLoveNotPorn operates in the biggest market of them all. Not porn. Not sex. The market of human happiness.
That, at its heart, is what makes sextech so crucial as an area where technology can have the most fundamental human impact.
Wouldnโ€™t we all like to see world peace? Well, when weโ€™re all comfortable in our sexuality, able to express it healthily and appropriately, have more open conversations about sex, more sex and more better, happier sex โ€“ the world will be a happier place, and weโ€™ll be one step closer to world peace.

SkiiMoo Tech

Out of the manyย SexTech companies, SkiiMoo Tech has grabbed eyeballs for the sole reason that it was created with the LGBTQ+ community in mind. This company has come up with a patent-pending app-connected wearable device that has an aim to meet โ€“ catering to individuals with certain physical disabilities and individuals who suffer from erectile dysfunction.

Coral

Coral application is one of the most talked-aboutย SexTechย companiesย that lay focus onย sexual wellness. Here, the content is comprehensive and the application is absolutely easy to use.
Objective: ๋ณด๋‹ค ๊ด€๊ณ„์— ์ง‘์ค‘ํ•œ ๋””์ง€ํ„ธ ๊ฐ€์ด๋“œ ์•ฑ
10๋งŒ ๋‹ค์šด๋กœ๋“œ ์•ˆ๋“œ๋กœ์ด๋“œ
annual subscription at $59.99/year
๊ถŒํƒœ๊ธฐ๋‚˜ ๋กฑ๋””์ปคํ”Œ๋“ค์„ ํƒ€๊ฒŸ.
66% ์ด์ƒ์˜ ์ปคํ”Œ๋“ค์ด 2์ฃผ๋งŒ์— ๋‚˜์€ ์„ฑ์ƒํ™œ์„ ์ฆ๊ธธ ์ˆ˜ ์žˆ๊ฒŒ ๋˜์—ˆ๋‹ค๊ณ  ๋ ˆํฌํŒ…
Real couples need help sustaining real intimacy. Join the hundreds of thousands of people using Coral to maintain fun, healthy and deeply connected relationships.
โ€œMy wife and I have really learned and grownโ€ฆ {weโ€™re) understanding each otherโ€™s needs better, as well as better communicating our needs and desires for each other. โ€“ James, 38
Real couples need help sustaining real intimacy. Thatโ€™s why Coral created an easy-to-use, science-based app to help people feel closer and communicate more effectively.
When you join Coral, your partner joins FREE
๋น„์Šทํ•œ๊ฑฐ

Femira

Femira is the one SexTech company that aims to bridge the gap between health care therapies & intimacy. The company achieves this with its โ€œproducts and resources to supportย sexual wellness & communicationโ€.

Giddy

For men who suffer from erectile dysfunction, there cannot be a betterย SexTech company to rely on than Giddy. Giddy has come up with Eddie Ring that boasts of a unique, patented design that is no less than a savior for men with erectile dysfunction.
$99 for Giddy, you also get access to a 30-day training program
"An erection results when blood enters the penis and is prohibited from leaving. Giddy aids in this process by trapping the blood in the penis using constriction at the base of the penis, applying pressure only where blood leaves the penis rather than the entire penis, like conventional constriction devices.โ€

Erikaโ€™s Confession app

Erika is yet anotherย SexTech companyย that has paved the way for more positive curated content online. This application showcases erotic film style with technology to provide a fun game for couples.
์„น์Šค ํŒํƒ€์ง€๋ฅผ ์œ„ํ•œ ํ‹ด๋” : Explore, Match, Dare!
์ปคํ”Œ์ด๋‚˜ ํ˜ผ์ž์—ฌ๋„ ๋ณธ์ธ์˜ ์„น์Šค ํŒํƒ€์ง€๋‚˜ ์„ฑํ–ฅ์— ๋Œ€ํ•ด์„œ ์ต๋ช…์œผ๋กœ ์Šค์™€์ดํ”„ํ•˜๊ณ  ์ด์•ผ๊ธฐํ•  ์ˆ˜ ์žˆ๋Š” ์•ฑ,
ํ‹ด๋” ํ”„๋กœํ•„์—๋‹ค๊ฐ€ ์ดˆ๋Œ€์ฝ”๋“œ๋ฅผ ์ง‘์–ด๋„ฃ๊ณ  ๊ทธ๊ฑธ ๋ณด๊ณ  ๋“œ์–ด์˜จ ํ‹ด๋” ์œ ์ €๊ฐ€ ๋ณธ์ธ์˜ ์นœ๊ตฌ๊ฐ€ ๋จ. ๊ทธ๋ ‡๊ฒŒ ๋งค์นญ๋˜๋Š” ์‚ฌ๋žŒ๋“ค์ด ๋ณธ์ธ์˜ ์„ฑํ–ฅ์— ๋งž๋Š”์ง€ ๋งž์ถฐ๋ณผ ์ˆ˜ ์žˆ๋Š” ์•ฑ
When your partner swipes right to the same fantasy as you, youโ€™ve got yourself a match!
โ€ข
All of your matches go into your coupleโ€™s bank of fantasies that you both want to try.
โ€ข
Chat, schedule to meet and have a date IRL to go through your fantasies and have some fun
โ†’ ์ปคํ”Œ ์„น์Šค ๊ฒŒ์ž„๊ฐ™์€ ์•ฑ๋“ค ๊ธฐ๋ณธ 500๋งŒํšŒ ์ด์ƒ ๋‹ค์šด๋กœ๋“œ

Awkward Essentials

helping women clean up after sex
single-use product called the โ€œdripstickโ€, which is essentially like a tampon (made from a medical-grade sponge) that helps you clean up excess semen in the vaginal canal.
The product is available in a multipack set and ranges from US$5-US$69.
Yet, one has to use it carefully and gently because improper use can lead to micro-abrasions of the vaginal canal, which might increase the chance of contracting sexually transmitted diseases when having unprotected sex.

Lioness

โ†’ ์Šค๋งˆํŠธ ๋ฐ”์ด๋ธŒ๋ ˆ์ดํ„ฐ.
Lioness is the worldโ€™s firstย biofeedback vibratorย that collects arousal and orgasm data. Users can study the data collected by Lioness on their involuntary pelvic floor movements to understand how various factors, like mood, diet, sleep and medications, impact their sexuality.

Bumpโ€™n

making masturbation accessible
product that is a combination of a body pillow, a vibrator and foam roller. Users can hug the product and maneuver the sex toy onto their body in a way that feels good to them. The product is expected to hit the market by the middle of this year.

Unbound Box

์—ฌ์„ฑ ๊ตฌ๋…์ž์—๊ฒŒ ์„น์Šค ํ† ์ด์™€ BDSM ์ œํ’ˆ์„ ๋‹ด์€ ์ƒ์ž๋ฅผ ๋ฐฐ๋‹ฌํ•œ๋‹ค. ํ™”์žฅํ’ˆ ์ƒ˜ํ”Œ์„ ๋‹ด์•„ ์ •๊ธฐ์ ์œผ๋กœ ๋ณด๋‚ด์ฃผ๋Š” ๋ฒ„์น˜ ๋ฐ•์Šค์˜ ์„ฑ์ธ์šฉํ’ˆ ๋ฒ„์ „.
$65.00

OMGYes

์—ฌ์„ฑ์„ ์œ„ํ•œ ํ‚จ์ œ์ด ๋ณด๊ณ ์„œ๋ฅผ ์ œ๊ณตํ•˜๋Š” ์„น์Šˆ์–ผ ํ…Œํฌ๋‹‰ ์‚ฌ์ดํŠธ. ์— ๋งˆ ์™“์Šจ์ด ๊ฐ€์ž…ํ–ˆ๋‹ค๊ณ  ํ•ด์„œ ํ™”์ œ.

Market Barrior

THE INDUSTRY IS NOT TAKEN SERIOUSLY

Thereโ€™s still a massive corporate block regarding sextech; many people think of porn, robots, VR, and AR experiences. Thatโ€™s not entirely true.ย Sextech encompasses any technologyย designed to enhance sexuality. This can be anything from Bluetooth-enabled vibrators and apps for addressing sexual and health concerns. But the industry continues to be ignored and perceived as taboo.

ADVERTISING BANS

If you talk to a sextech expert or an entrepreneur, one of the main concerns they will name is the inability to advertise their products on social media.
Unboundย CEO Polly Rodriguezย told TechCrunchย that sextech products had been silenced by Facebook, Instagram, and Pinterest.
โ€œNot being able to advertise on them is a big deal because, in addition to the policies being biased and gendered, it prevents those founders from being able to reach potential customers.โ€
Indeed, a phallic cactus advertising an erectile dysfunction medication โ€“ approvedโ€”a hand holding a vibrator โ€“ not approved. Sextech startups Dame Products and Unbound have launched a website, โ€œApproved/Not Approved,โ€ where you can also play a guessing game of sexual wellness products.

PAYMENTS PROCESSING

Finding a reliable payments provider is a vital initial step for any startup. But if your product is considered controversial to someone, things can get tricky. Our team has faced such an obstacle when developing a dating platform for our client. Theyโ€™ve had to battle to integrate payment gateways into their website. It turns out, creating aย software architectureย was relatively uncomplicated while integrating a payment provider into a dating platform wasnโ€™t.

HR PROCESS

When we talked with Ola Miedzynska, CEO & CO-Founder of S x Tech. She also named an HR process among all the mentioned obstacles for sextech startups. If youโ€™re in the sextech business, recruiting a valuable content creator or an experienced salesperson can be a tough nut to crack. As it turned out, a lot of specialists donโ€™t want to be associated with the industry. So, Olaโ€™s advice is to be open to remote solutions, think global, and hire international professionals.

FINANCIAL CONSTRAINTS

Every new business idea requires one vital thing: money. For young businesses to raise money โ€“ they have to be more reactive in what they do and how they do it. But weโ€™re in sextech, and things are not typical here. Even when the idea is exceptional, many companies in sextech donโ€™t receive investments because of the reputational risks. Fortunately, things start to change. There are a few crowdfunding platforms that already take sextech products:ย Crowdcube,ย Republic,ย Indiegogo.
For instance, in 2020, a $25 million Vice Ventures Fund was launched with a mission toย โ€œconquer stigmas and strive towards superior returns by investing in good companies operating in โ€œbadโ€ industries.โ€ย An Israel fund Intimate Capital plans to raise $20 million and invest in developing sextech solutions.

SEXTECH FUND

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Amboy Street Venturesย invests in startups that are creating the vital technology that meets the sexual health and womenโ€™s health needs of our progressive society.
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Vice Venturesย is an early-stage venture capital fund conquering stigmas and striving towards superior returns by investing in good companies operating in superficially โ€œbadโ€ industries.
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Sextech Schoolย is an industry program that accelerates your knowledge and network in the sextech industry.
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Women of SexTechย is currently available to women and femme-identifying individuals who are interested in learning or collaborating at the cross section of sex and technology.
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IFundWomenย is the go-to funding marketplace for women-owned businesses and the people who want to support them with access to capital, coaching, and connections.

etc.