Make it Stick: Keep your Community by Measuring Value not just ROI | Jonathan Wishart Brian Oblinger
*This talk was recorded at CMX Summit 2022: Thrive*
Demonstrate ROI or lose resources and potentially even your brand's whole community. It’s true that ROI measurement is a requirement, but a broader representation of value to the business creates a truer picture of community. This session will show how community teams can repurpose traditional community ROI measurement into overarching community value measurements. I hope you leave our discussion with an approach and roadshow that shows brands how to recognize the monetary benefits of a community...and make it stick!
SPEAKERS:
Jonathan Wishart
Business Value Director
Khoros
"I have been using Khoros Communities since 2003 when I joined the PlayStation community, one of Khoros' earliest customers, and racked up a few thousand posts. I began working at Khoros in 2006. I've worked as a moderator on our customers' communities, as an implementation consultant working to launch brand new communities, and as a strategic advisor helping Khoros customers conceptualize, demonstrate, and grow the impact their community is having on their business. My favorite snack is the outrageously large jar of mixed nuts from Costco."
Brian Oblinger
Chief Community Officer
Brian Oblinger | Strategic Consulting
Ever since I got online in the late 1990’s, I have been fascinated with building communities and creating great digital experiences. I was fortunate to turn my passion into a career, helping hundreds of companies connect with their customers to build an engine for engagement, satisfaction, and retention.
From a Content Moderator to the Vice President of Customer Experience and Global Community, I have amassed a vast library of knowledge, experience, and wisdom through the benefit of hindsight that I can share to accelerate your initiatives. It’s like strapping on a jet pack.
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